At Cortland, we fish. In fact, the best product improvements can come from anyone in the company (often discovered while walking along a river, rather than staring at a drafting table). Rest assured, then, your Cortland line has not only been fabricated by craftsmen with years of experience, it’s also been studied, tested and proven by members of our Pro Staff and select guides.
Leadership & Sales
Cortland’s new leadership is new to neither business nor fishing. The senior team understands what is required to build (or rebuild) a business with a strong reputation: a keen eye on cost control, an emphasis on quality, and most of all, customer service. In his initial address to the staff upon becoming CEO, Randy Brown said, “If we provide stellar service to our customers at both the retailer and angler levels, they will become our strongest advocates, in effect providing free advertising by recommending Cortland to others.”
Manager, Public Relations and Social Media
Manager, General Operations
Research & Development
To call this aspect of our business vital is an understatement. Newly introduced products drive more than a third of sales. And OUR objective is to be recognized as the preeminent global provider of innovative, high-performance terminal tackle. So, we adhere to the credo “Listen, Learn, Innovate!” We are focused on addressing every niche casting need, and developing new lines to meet the ever-changing performance profiles of today’s and tomorrow’s rods.
Vice President, Engineering